Konstanz Silverbow's cover reveal. And I loved it so much, I had to share it. You may or may not like it. But either way, this cover works. And I'm going to pull it apart to show how it conveys its genre and story in order to appeal to its target audience.
(Please note I have not read this book. This is a breakdown entirely based on the cover content.)
Many authors who publish traditionally don't have much, if any, say in what their covers look like, but they can still benefit from what I'm going to talk about. And, with more and more people self-publishing, more and more authors have to come up with their own covers, so this may be helpful for them too. Unfortunately. . . I've seen some awful indie covers. I won't post any up here, but, if you want an example, it shouldn't be hard to find one. Konstanz Silverbow is self-publishing this novel. She had Stephanie White design the cover. Here's why it works.
(Please take time to read the back cover--in italics below--to follow along with the critique.)
The world's darkest creature, will be their brightest hope. While darkness haunts her, she craves the light. Christina is a demon, but she doesn't want to be. She is willing to sacrifice everything to change it. Only one person stands in her way, and he will stop at nothing to keep her the way she is. The greatest battle of light vs dark threatens every living creature, a battle that could destroy all. And the demon in love will only have one chance to save everyone.